Online Counselling is convenient
Both the counsellor and the client have the convenience of corresponding with each other at a range of variant times either booked through the online calendar or and arranged time via e-mail. This style of counselling can take away the hassle of scheduling and setting appointments more common in traditional settings, both costly, time consuming, and embarrassing if at work. This will also be cost-effective for both companies and individuals.
For those individuals who are ambivalent about counselling or who may be uncomfortable with traditional models of counselling, may find online counselling more suitable. Online counselling may also be effective in eliminating social stigma associated with receiving counselling.
The absence of physical face to face contact can also prompt clients to communicate more openly without concerns for bias of race, gender, age, size or physical appearance. This may lead to an increased level of honesty and therefore higher validity in the case of self-disclosure. The internet clearly offers a level of anonymity that is perceived by many users as non-threatening through allowing an 'invisibility' that can be disinhibiting.
Online counselling is easily accessible to all those who are automatically enrolled through their company but also to those who want to register individually. You do not have to belong to a company to become a registered user.
International studies suggest that internet counseling, when combined with Cognitive Behavior Therapy, can be used effectively on a variety of clinical issues., , 
My-E-Health uses your personal assessment results as a basis for conversations. Any discrepancies are identified and together we work on cognitive solutions to deal with them. My-E-Health's online counselling offers an interactive form of treatment that includes video calls, writing and documentation of the call contact (from the counselor and visible to the client). The client is encouraged to formulate himself thoughtfully, self-reflectively and insightfully, which also applies when setting short and long-term goals. Through written notes, the client is also offered a continuous reference point for future discussions, as well as an important basis for being able to evaluate changes and progress. Research suggests that it is especially useful for clients to express themselves in writing, as this is considered an important tool for emotional healing. 
- Counselling. Journal of Mental Health Counselling, 30, 267-282.
- Dunaway, M.O. (2000). Assessing Potential of Online Psychotherapy. Psychiatric Times, 17.
- Elleven, R.K. & Allen, J. (2004). Applying Technology to Online Counselling: Suggestions for the Beginning E Therapist. Journal of Instructional Psychology,31, 223-227.
- Foxhall, K. (2000). How will the rules on telehealth be written. APA Monitor on Psychology, 31,38.
- Gedge, R. (2009). Retrieved from World Wide Web on 12th October 2009 from www.scu.edu.au.
- Griffiths, M. (2001). Online Therapy: A course for concern. The Psychologist, 14, 244-248.
- Haberstroth, S., Duffey, T., Evans, M., Gee, R., & Trepal, H. (2007). The experience of online counselling. Journal of Mental Health Counselling, 29, 269-282.
- Pelling, N. (2009). The use of Email and the Internet in Counselling and Psychological Services: What Practitioners Need to Know. Counselling Psychotherapy, 5.
- Oravec, J.A. (2000). Online Counselling the and Internet: Perspectives for Mental Health Care Supervision and Education. Journal of Mental Health,9, 121-135.
- Recupero, P.R. & Rainey, S.E. (2005). Informed Consent to E-Therapy. American Journal of Psychotherapy, 59, 319-331.
- Richards, D., & Vigano, N. (2011). Online counselling. Encyclopedia of Online Behaviour. Vol. 1.
- Shaw, H.E., & Shaw, S.F. (2006). Critical Ethical Issues in Online Counselling: Assessing Current Practices with an Ethical Intent Checklist. Journal of Counselling and Development,84, 41-53.
- Trepal, H. Haberstroth, S. Duffey, T., & Evans, M. (2007).Considerations and Strategies for Teaching Online skills: Establishing Relationships in Cyberspace. Counselor Education and Supervision, 46, 266-279.